Hey photographers! Don't Get Hooked by the "Free Cheese"

May 09, 2024  •  Leave a Comment

The Low-Ticket Trap: Are You Getting Fluffed Before the Main Course?

 

Hey photographers! So, I've been diving headfirst into training lately, attending course after course working on updating my marketing skills. What I'm starting to see is a recurring theme... a pattern, almost.

It seems every other coach out there who claims they’re "tired of the fluff" ends up delivering a fluff buffet themselves! These 3-5 day marathons feel like an eternity, filled with generic advice you probably already know. They spend hours on "feeler words" and "social proof" - testimonials strung together in a never-ending loop.

Here's the real kicker: these "low-pain" courses, priced at a seemingly irresistible $27 $47 or $97, are just the appetizer. The real "meat and potatoes" are locked away in their $$$$$ high-ticket programs. Throughout those 3-5 days, you'll be bombarded with upsells, constant reminders that the "real" solution lies in their "bigger, better" package. By the end, you might be left wondering: "Why did I spend all this time listening about how great I am, only to be told the real solution costs five times more?"

By the end, you're exhausted and can't listen to a second more. You realize all those empty words and "fluff" were just a ploy to lead you to the high-ticket sale. And the worst part? Some of these coaches seem like they haven't walked the walk themselves. Their expertise might be questionable, and frankly, you could probably find the information with a quick Google search on your own. However, some so called coaches don't tell you much. They use vague terms like "client magic," "magnet," "secret sauce," or "formula" for established marketing strategies like content marketing, Blogging, Facebook or Google ads, and SEO.

Hold on, photographers! Don't let these low-ticket courses waste your precious time. Here are some alternatives:

  • Free Resources: Google is your friend! Research, read, and learn from countless free resources like books, marketing blogs, and even YouTube tutorials.
  • Targeted Learning: Invest in a specific skill you need to develop. There are countless online courses and workshops focused on specific areas of photography.
  • Community Building: Surround yourself with other photographers! Join online forums, attend meetups, and learn from each other's experiences.

Remember, there's nothing revolutionary under the sun. Their "expertise" might not be as unique as they claim. Do your research! Invest wisely and avoid falling prey to the "low-ticket trap."

Empower yourself, photographers! Take control of your learning journey.

Empower yourself with knowledge! Don't fall victim to the low-ticket trap.

Remember, true transformation takes time and dedication. Don't be lured by the "free cheese" mentality. Invest your time and resources wisely, and you'll be well on your way to achieving your photography goals.

Here are 3 business and marketing books I recommend for photographers:
 

1. Profit First: Transform Your Business from Feast or Famine to Consistent Growth by Mike Michalowicz
This book will help you take control of your finances and ensure the long-term financial success of your photography business. It provides a framework for financial planning and decision-making that can be applied to businesses of all sizes.

Image of Profit First: Transform Your Business from Feast or Famine to Consistent Growth by Mike Michalowicz

Profit First: Transform Your Business from Feast or Famine to Consistent Growth by Mike Michalowicz

 

2. The Photographer's Market: Guide to Building Your Photography Businessby Vik Orenstein This all-in-one resource is full of practical advice to help you start or maintain your photography business. It covers everything from marketing and pricing to budgeting and client relations.
Image of Photographer's Market: Guide to Building Your Photography Business by Vik Orenstein
Photographer's Market: Guide to Building Your Photography Business by Vik Orenstein
 

3. Photography Business Secrets: The Savvy Photographer's Guide to Sales, Marketing, and Moreby Lara White This bookcovers establishing your brand, defining policies, setting prices, creating a marketing plan, networking, and a great deal more. It gives you the professional insights you need to give your photography business an edge.
Image of Photography Business Secrets: The Savvy Photographer's Guide to Sales, Marketing, and More by Lara White
Photography Business Secrets: The Savvy Photographer's Guide to Sales, Marketing, and More by Lara White
 

 

 


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